
"Thank god for my Wallabee shoes"
-Ghostface Killah ("Stroke of Death")
During the car ride home from the mall yesterday, I thought of the new shoes I had just purchased—medium height, sand-suede Clarks Wallabees—but also of hip hop, and the now increasingly out of vogue Tommy Hilfiger.
I had it in my head that I wanted a pair of Wallabees before I even set foot in the mall. The first place I saw them was a Bostonian store and it ended up being the place where I tried them on in different colors and heights, modeled them for my friend Greg before and after he decisively purchased a pair of shoes for himself, and finally left the store empty handed, meekly asking the old man behind the counter to “put them on hold for me.”
There really wasn’t any fear that this might be the last pair and further, that it might be sold to someone else before I had a chance to return an hour or two later, after searching unsuccessfully for a lower price or slicker shoe. There never is. Putting shoes on hold, though, isn’t about insuring that they will still be there when you return. No—it’s about making sure you return. Somehow there is a thought that setting them aside—“just for you kid, special like”—will subconsciously compel you to return for a final few minutes of contemplation. Failing to put a shoe on hold is virtually giving up on the shoe right then and there.
After searching unsuccessfully for a better price or a slicker shoe, I settled on the Wallabees and headed back to the Bostonian store and the jittery, low-talking Willy Loman in charge of the place. By then the little store had a few other customers and I had to wait my turn to get Willy’s attention. When I finally alerted him to my intentions, he gave me a sort of lifeless nod and walked over to another customer. This was taking altogether too much time.
During the wait, I looked harder at the right shoe in my hand. Then I noticed something alarming—the right shoe was distinctly darker (I’ve got an eye for detail) than the left. Then it occurred to me: the right shoe had been the model in the storefront window. All the oils from the hands of would-be purchasers had grazed this shoe and darkened the outer edge. This simply wouldn’t do. I would be compelled to ask Willy for another pair.
Time passed, and I became convinced that Willy would not have another pair in my size. After all, he hadn’t had the shoe in my size in the higher model of the same color when I had asked to try it on an hour so earlier. Finally, I lost my patience. Knowing that another shoe store in the same mall—albeit a rather douchey hipster place—had the same pair, same price, I made the short trek over there and ripped a precious sale out from under the hands of our protagonist, Willy (yesterday, I had but a bit role in the play that I can only assume is his life). I felt bad for the old guy, but it would have been a pity sale anyway—the magic was gone by our second meeting.
Anyway, this is all just the set up for why it was that after purchasing these retro suede shoes, I ended up thinking of Russell Simmons (it is my preference, when possible, to think of the hip hop phenomenon as embodied by Simmons in a massive Phat Farm polo shirt) and that ridiculously unsubtle logo that was plastered on every piece of Tommy Hilfiger clothing in the 1990s. I couldn’t help but think about how the Clarks I had purchased—shoes originally designed in the 60s for, I can only imagine, pseudo-hippies or people who at the least enjoyed touching grass fairly regularly—had found their way into this store called Journeys alongside Vans and Nike Dunks and onto the feet of kids who—god forbid—might listen to DMX, or worse, the Vines. And this of course, was in way, the same story of Tommy Hilfiger, that Polo wannabee-cum-Wu-Wear antecedent that lost its identity.
Hilfiger won’t be alone. In the wake of the Jay-Z helmed boycott, one can’t help but wonder whether Cristal won’t be next. If I don’t seem too worried about my Clarks, however, it’s because, so far anyway, they’ve handled the co-option with loads of class. With the possible exception of the purposefully retro design on the “Clarks Originals” emblem, the company hasn’t changed its product—at all—to actively capitalize on the new market. That’s why as of now, Clarks are on pace cruise through the trend like Mercedes Benz (and like a Mercedes Benz)—smoothly and without harm to their reputation. That’s also why—his recent resurgence on Fishscale notwithstanding—I’m certain they’ll outlive Ghostface Killah’s rap career.






